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Get more out of every trade show

Practical advice for exhibitors on meeting the right companies, plus how we work.

Two professionals shaking hands at a trade-show booth on the show floor.

Meetings · September 22, 2026 · 6 min read

What counts as a qualified meeting

The five conditions that make an exhibitor meeting billable, what does not count, and why an example of five bookings is arithmetic rather than a promise.

A laptop on a dark desk showing an invoice for show fees and meeting charges.
Pricing

How our pricing works (and why you never pay for a no)

The $1,000 base fee, the $300 qualified booking, the spending ceiling, and what happens when a meeting is cancelled or missed.

5 min readRead post
An open planner with a six-week calendar marked for trade-show meeting outreach.
Meetings

How to book meetings with other exhibitors before a trade show: a 6-week plan

A week-by-week plan for turning your show's exhibitor list into confirmed meetings with distributors, suppliers, and partners before the hall opens.

4 min readRead post
Two people talking at an exhibitor booth on a busy trade-show floor.
Meetings

How to find a distributor at a trade show: who to approach and what to say

Distributors are often exhibiting at the same show you are. Here is how to pick the right ones, find the person who decides, and write an introduction they will answer.

4 min readRead post
A large food-processing trade-show hall with exhibitors and equipment displays.
Meetings

Meeting distributors and suppliers at IPPE: an exhibitor's guide

IPPE brings poultry, meat, and feed companies together in Atlanta every year. Here is how exhibitors can use the show to meet the distributors, suppliers, and partners that matter to them.

3 min readRead post
A printed exhibitor list on a table with handwritten notes and highlighted company names.
Meetings

The exhibitor list is the most underused document at any trade show

Exhibitors and attendees are different jobs. The exhibitor list is where research starts, and it is not a product we sell.

6 min readRead post
A one-page meeting brief on a table beside a pen, ready for the booth team.
Meetings

What a one-page meeting brief should include (with a template)

The five things your team should know before walking into any trade show meeting, plus a simple template you can copy for your next show.

3 min readRead post
A custom trade-show booth being installed on the show floor.
Pricing

What a trade show booth really costs, and how to get more out of it

A custom booth can run from $10,000 to several hundred thousand dollars before you add space, freight, travel, and staff. Here is where the money goes, and how to make sure the week pays it back.

4 min readRead post
A phone in a quiet booth showing an empty trade-show matchmaking app.
Meetings

Why your show's matchmaking app isn't getting you meetings

Show matchmaking tools depend on busy exhibitors logging in and browsing. Here is why that rarely produces meetings with the companies you need, and what works instead.

3 min readRead post