Meetings
What counts as a qualified meeting
The five conditions that make an exhibitor meeting billable, what does not count, and why an example of five bookings is arithmetic rather than a promise.
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Meetings
Notes filed under Meetings.
Meetings
How to book meetings with other exhibitors before a trade show: a 6-week plan
A week-by-week plan for turning your show's exhibitor list into confirmed meetings with distributors, suppliers, and partners before the hall opens.
4 min readRead post
Meetings
How to find a distributor at a trade show: who to approach and what to say
Distributors are often exhibiting at the same show you are. Here is how to pick the right ones, find the person who decides, and write an introduction they will answer.
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Meetings
Meeting distributors and suppliers at IPPE: an exhibitor's guide
IPPE brings poultry, meat, and feed companies together in Atlanta every year. Here is how exhibitors can use the show to meet the distributors, suppliers, and partners that matter to them.
3 min readRead post
Meetings
The exhibitor list is the most underused document at any trade show
Exhibitors and attendees are different jobs. The exhibitor list is where research starts, and it is not a product we sell.
6 min readRead post
Meetings
What a one-page meeting brief should include (with a template)
The five things your team should know before walking into any trade show meeting, plus a simple template you can copy for your next show.
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Meetings
Why your show's matchmaking app isn't getting you meetings
Show matchmaking tools depend on busy exhibitors logging in and browsing. Here is why that rarely produces meetings with the companies you need, and what works instead.
3 min readRead post